You Never Know…

Not too long ago, I wrote a press release for one of my clients, Fernando Paredes, a personal trainer in the Doylestown area. Because it featured a special event targeted to local print media, I hesitated to send it to my electronic media list. For whatever reason, I sent it to them anyway.

A few days later, my client received a phone call from a local television station in Allentown that serves a primarily Hispanic market. The producer said he had been looking for a fitness expert who could speak Spanish and wondered if Fernando could accommodate. Of course, he could, and was featured in two news segments. There’s also talk of him appearing on a regular basis, possibly to host a show on fitness aimed at Latinos. It could turn into a lucrative niche in the market for him.

The lesson? When in doubt, send your press far and wide. You never know who is going to read it and what they might do with it.

Popularity: 31% [?]