The Five Secret Laws of Hypnotic Persuasion
By Joe Ferry on Sep 17, 2008 in Featured, Marketing Communications, Public Relations
I started reading Joe Vitale’s “Hypnotic Writing: How to Seduce and Persuade With Only your Words” the other day. Sure enough, I’ve been in a trance ever since!
Joe offers all sorts of great tips on how to keeping your writing interesting, informative and, most of all, motivational. I was particularly impresed with his “Five Secret Laws of Hypnotic Persuasion” as described here:
ENGAGEMENT. The more you engage your readers, the more inclined they will be to buy your item when you ask for the order. Ask questions. Ask them to complete a task. Make your site interactive. Do you know what I mean?
CHOICE. Give people choices that are win-win for both sides. One item to buy or not to buy is not a good choice. Two items to buy — to choose between — gives the reader a sense of control. “Do you want this now or later?” implies they will want it.
EGO. Stroke the reader’s ego but do it sincerely. Don’t lie. Don’t mislead. We all want flattery. You. Me. All of us. Pet a dog and he’ll follow you home. You’re smart, so you probably already know this one.
REWARD. Reward people who do what you ask - such as buy from you. Give them bonuses, premiums, unexpected extras. This creates value, removes buyer’s remorse, and strokes the ego.
CURIOSITY. What’s the most powerful psychological tool any hypnotic Writer can use? I use this one every day. I might make a call to a friend and say, “Guess how much the most expensive Mercedes-Benz in history just sold for?” I won’t give the answer until I’m done saying whatever I called to say. My question opens their mind — engages, them, yes — but also locks them onto my every word. At the end, I’ll tell them a 1929 two-seater Mercedes-Benz just sold for more than $4 million, thereby completing the story.
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