All Posts Tagged With: "Twitter"

I’ve been trying to figure out just how effective Twitter can be as a marketing tool. After all, how much mileage can you get out of 140-character tweets?

Apparently, a lot. Tweeting forced a major drug manufacturer to deep-six a new marketing campaign. Seems as though thousands of irate new mothers, upset at what they felt was an unfair depiction in an ad for Motin, turned to Twitter to voice their displeasure. The outcry was so loud and so forceful that McNeil Consumer Healthcare, maker of Motrin, decided to pull the ad.

Now, you can argue about how offensive the ad was — as a 53-year old man, I thought it was kind of clever — but you can’t argue that Twitter was a powerful vehicle for social change.

Popularity: 24% [?]

Over at Copyblogger, Brian Clark had some fun this week with list headlines. Seems every story featured on the cover of a recent issue of PC World featured a list headline. Brian’s a big fan of the technique and has a little exercise for anyone who wants to take part.

Anyway, it just so happens that this week’s Stumbling was jam-packed with sites that feature — you guessed it — list headlines. Let’s get counting, from the most to the fewest:

1. Writing at The Future Buzz, Adam Singer offers “65 Bite-Sized Web Marketing Tips.” The sheer number might seem intimidating, but Adam stays true to his word and keeps his suggestions to single sentences (for the most part), and short ones at that. Lots of useful links.
2. The folks at The Bootstrapping Blog came up with “50 Guerrilla Marketing Tactics You Should Be Using.” Some are a little off the wall — Temporary Tattoos? Sponsor the Homeless? — but most are brilliant. Great suggestions for businesses where cash is at a premium.
3. We all want to know what our competitors are up to, right? But short of breaking in at night or hacking their network, what can you do to get the real goods? FutureNow’s Bryan Eisenberg says there are several strategies, all perfectly legal, to spy on your competition. If you’re comfortable with some esoteric web tools, these look like they could be a lot of fun to play with.
4. Anyone who has read this blog knows I’m a big fan of Google and the awesome tools its provides. Gil’s Method offers “11 Obscure Google Tricks You Didn’t Know Existed.” You can track a UPS package on Google? I didn’t know that!
5. I still admit it: I don’t get Twitter. I’ve looked at it from every direction and just fail to see its usefulness as a marketing tool. But that doesn’t mean other people aren’t taking advantage. Jeff Woelker has come up with “7 Habits of Successful Twitterers.” My mind remains open…

Popularity: 60% [?]

This week’s Stumbling took me on an interesting journey, with stops focusing on Twitter, blog themes, website tweaks, logo designs, and ad slogans.

I’ve been trying to convince myself to learn the ins and out of Twitter. To be honest,
I just don’t get it yet. 140-character Tweets? How much can you accomplish with that? I know a lot of people swear by Twitter as a social marketing tool and it has a huge following. If you’re like me and want to know more about this fascinating phenomenon, chekc out “Why I Like Twitter and Others Don’t” over at Internet Marketing with Josh Spaulding.

If you blog, finding the right look can be an ongoing challenge. Fortunately, WordPress has a huge inventory of themes to choose from. In case nothing there appeals to you, the folks at Listropolis have put together “35 Free Premium Wordpress Themes You Probably Missed.”And if they don’t do it for you, visit Smashing Magazine’s 100 Excellent Free WordPress Themes

Although it might be a bit on the technical side, SEO Hosting’s “50 Simple Tips for Improving Your Website” provides some discussion points with your IT professional. If nothing else, it can make you sound like an expert when you ask questions.

Where do you start in designing or re-designing your logo? So many factors have to be taken into consideration, since it will become a huge part of your identity. Graphic designer Tanner Christiansen offers “45 Rules for Creating a Great Logo Design.”

Imagine boiling down a company or product brand into three or four memorable words. That’s exactly what slogan writers do for a living, and their hard work is often overlooked. Not at Ad Slogans, where the staff has put together a Hall of Fame for slogans.

Popularity: 41% [?]