By Joe Ferry on Nov 11, 2008 in Featured, Marketing Communications | comments(0)
Most marketers know testimonials are a powerful sales tool. But not all testimonials are created equal.
What is the best kind of testimonial to generate new sales, to produce extra profits for your business? Is it best to have the President of the United States endorse your product? Or is it better to have a no-name from down the street say the same nice things?
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By Joe Ferry on Aug 25, 2008 in Featured, Marketing Communications, Public Relations | comments(0)
I’ve always believed that third-party endorsements are a great way to add credibility to copy. After all, I can say I’m great, but if somebody else says it, someone without a vested interest in my success, that carries much more weight.
The problem with many testimonials is that they come off sounding canned and solicited. Does anyone really talk in superlatives, with losts of exclamation points?
Over at Copyblogger, Dean Reick just wrapped up a terrific four-part series about testimonials, their importance and use. The final installment reveals subtle ways your can integrate testimonials into brochures, newsletters and sales copy.
Here are my favorites from his list: Continued
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