5 Tips For A Successful News Conference
By Joe Ferry on Feb 16, 2008 in Featured, Media Relations, Public Relations | comments(2)
News conferences might seem like a great way for public relations professionals to shine. Clients just love to stand behind a podium, smile for the TV cameras and make profound announcements. Who doesn’t like a happy client?
Problem is, most news conferences are a waste of time. Too much show and not enough news. Reporters, if they come at all, leave the room grumbling and vowing never again to drop everything to respond to your invitation.
If executed properly, however, news conference do have their place in a public relations professional’s arsenal. Following these tips to ensure maximum results:
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