All Posts Tagged With: "postage"

For those of us who still use direct mail as a means of getting the word out, it’s time for Postal Rates 101.

As you probably know, a lot changed last year in the world of direct mail. By switching to a system based on shape rather than weight, the United States Postal Service threw a lot of people for a loop.

Case in point: two of my clients are Realtors who send out quarterly newsletters. Until last year, they were the standard 8½×11 publications. One mails pre-sorted first class, the other pre-sorted standard. Both were looking at nearly 40 percent increases in postage if they kept their format.

One chose to fold his newsletter in half, making it a 5½×8½ finished size. The other chose to downsize his format to 6×10. It took a little work, but we didn’t have to sacrifice content in either newsletter. Not only did they not have to pay an extra 40 percent for postage, both Realtors actually saved money compared to their previous mailing. Continued

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