Testimonials: Barack Obama or Joe the Plumber?
By Joe Ferry on Nov 11, 2008 in Featured, Marketing Communications | comments(0)
Most marketers know testimonials are a powerful sales tool. But not all testimonials are created equal.
What is the best kind of testimonial to generate new sales, to produce extra profits for your business? Is it best to have the President of the United States endorse your product? Or is it better to have a no-name from down the street say the same nice things?
Continued
Popularity: 31% [?]

