All Posts Tagged With: "persuasion"

Testimonials: Barack Obama or Joe the Plumber?

Most marketers know testimonials are a powerful sales tool. But not all testimonials are created equal.

What is the best kind of testimonial to generate new sales, to produce extra profits for your business? Is it best to have the President of the United States endorse your product? Or is it better to have a no-name from down the street say the same nice things?
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Popularity: 24% [?]

The Five Secret Laws of Hypnotic Persuasion

I started reading Joe Vitale’s “Hypnotic Writing: How to Seduce and Persuade With Only your Words” the other day. Sure enough, I’ve been in a trance ever since!

Joe offers all sorts of great tips on how to keeping your writing interesting, informative and, most of all, motivational. I was particularly impresed with his “Five Secret Laws of Hypnotic Persuasion” as described here:

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Popularity: 21% [?]