By Joe Ferry on Mar 20, 2008 in Featured | comments(1)
Newsletters continue to grow in popularity as a subtle but effective marketing tool for businesses of all sizes. If it is well-designed, full of useful content and delivered on a regular basis, a newsletter can be something customers look forward to receiving.
Note the key words: well-designed, useful content and regular basis. Fall short on any of the three and your newsletter won’t be worth the time it takes to produce.
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Popularity: 49% [?]
By Joe Ferry on Feb 24, 2008 in Featured, Marketing Communications, Public Relations | comments(2)
I came across an interesting post by permission marketing guru Seth Godin the other day. Since a couple of my main clients are Realtors, his advice to real estate agents - Quit Now! - caught my eye.
There’s no question the real estate industry is hurting. Existing home sales are down, prices are down, housing starts are just about non-existant. All over the beautiful Bucks County, PA countryside, I see developments that stand half-built. But Quit Now! That doesn’t sound like advice from a guy who has made his bones seling things to people.
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Popularity: 60% [?]
