Kudos to Sect for PR Savvy
By Joe Ferry on Apr 21, 2008 in Featured, Media Relations, Public Relations | comments(0)
Interesting wire story in the Philadelphia Inquirer today about the PR strategy used by Fundamentalist Church of Jesus Christ of Latter Day Saints. Here’s the full story.
While I do not agree with their beliefs, it is interesting to note they handled this crisis the right way, making key people available for media interviews and granting unprecedented access to their property. I especially liked this quote: “What we were trying to do was inject a human element into what was happening here. Put names to faces and not just think of these people as being so different.”
I’m not sure if it will turn public opinion their way, but it sure can’t hurt.
Perfect strategy for CEOs and other company officials to remember in a crisis situation.
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