How to Make Your Business Brochure a Marketing Asset
By Joe Ferry on Feb 20, 2008 in Marketing Communications, Public Relations | comments(0)
Just about every business should have a printed brochure that showcases the quality of its products, people, and capabilities. Small businesses, especially, can benefit from a company brochure that is well-written and designed with the customer in mind.
What are the advantages to having a brochure? For one thing, it saves time. By putting all your important information into one document you can quickly communicate who you are and what you do. It also helps establish credibility with potential customers by portraying a professional image. Finally, a brochure can reinforce your USP — Unique Selling Proposition.
Of course, the bottom line of a brochure — and any marketing document, for that matter — is to generate more business. A brochure alone cannot do the job but it serves an important role in your marketing plan.
I ask clients three key questions before even starting on their brochure:
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What do I want to accomplish with the brochure?
How can the brochure show customers how you solve problems?
How can we make the brochure inviting to readers?
The honest answers to these three questions will form the basis for the design and content of your brochure.
With that in mind, here are several tips for creating an effective brochure:
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