Quick Response was Shocking (and appreciated)
By Joe Ferry on Oct 6, 2008 in Featured, Marketing Communications, Public Relations
The other day, I was checking out the InfoUSA.com website on behalf of a client who is thinking about doing a modest direct mail campaign. After choosing criteria and generating a mailing list, I had to register on the company’s website to get a price quote.
I filled out the short form and hit the submit button. At that precise moment, my phone rang. Wouldn’t it be something, I joked with him, if it was InfoUSA calling to welcome me to their database.
Alas, that wasn’t the case.
However, five minutes later I did receive a call from InfoUSA welcoming me and assuring me I would receive personalized attention if I needed it. It made me feel welcomed and appreciated. As a new customer, it made me feel confident that I will be able to get help.
In these tough times, successful marketing is all about relationships. It doesn’t have to be expensive ad campaigns or elaborate branding efforts, although those sure are helpful. For InfoUSA, all it took was a simple timely phone call from a cheerful voice to get our relationship off to a flying start.
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