Press Release Writing Best Left To PR Pros
By Joe Ferry on Jun 24, 2008 in Media Relations, Public Relations
I came across this post on the Online Publicity Journal. While I agree that the benefits of a well-written press release are considerable, I disagree that just about anyone can write one and be successful.
There are at least Nine Steps to An Effective Press Release including: understanding what news is and how to meet the media’s needs, developing a relationship with reporters and editors, timing, following up, etc. Even basic formatting, spelling, grammar and punctuation are crucial elements.
That said, I often tell prospective clients they have a choice: they can research the media and develop relationship, research background and statistics, write and draft a release, distribute it and follow up, then hope that the release is effective. Of course, they have to do all this while running the day-to-day operations of their business.
Or they can leave it to a pro.
Most times, it’s a no-brainer.
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