Maybe Twitter is for Real

I’ve been trying to figure out just how effective Twitter can be as a marketing tool. After all, how much mileage can you get out of 140-character tweets?

Apparently, a lot. Tweeting forced a major drug manufacturer to deep-six a new marketing campaign. Seems as though thousands of irate new mothers, upset at what they felt was an unfair depiction in an ad for Motin, turned to Twitter to voice their displeasure. The outcry was so loud and so forceful that McNeil Consumer Healthcare, maker of Motrin, decided to pull the ad.

Now, you can argue about how offensive the ad was — as a 53-year old man, I thought it was kind of clever — but you can’t argue that Twitter was a powerful vehicle for social change.

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