Does Your Business Pass This Test?
By Joe Ferry on Jan 21, 2010 in Featured, Public Relations, eCommerce
All the creative marketing and clever public relations programs in the world won’t be successful long-term unless:
- You offer a product or service for which there is a sustainable market because you solve a problem, satisfy a desire or meet a need.
- You offer your product or service at a price that exceeds its perceived value to the customer.
- You practice exceptional customer service.
Before embarking on expensive, time-consuming campaigns, make sure your business fit this profile.
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