http://prprowess.com/competing-on-price-is-always-a-bad-idea/ All things related to public relations, marketing communications and editorial services. Wed, 30 Jun 2010 17:46:47 +0000 http://wordpress.org/?v=2.9 hourly 1 http://prprowess.com/competing-on-price-is-always-a-bad-idea/comment-page-1/#comment-416 Cookie Biggs Thu, 07 Jan 2010 16:17:07 +0000 http://prprowess.com/?p=588#comment-416 Good points, Joe. Lowering my price to get a client's project almost guarantees I'll end up with a client who values my work only for its price. And that's a client I don't want. Two options I've used (I'm sure there are more): Offer a selection of added services that make sense to me while greatly increasing the value to my client. Or, I might give that nonprofit, friend, start-up or beleaguered enterprise a discounted rate, but I tell them so up front and mark it clearly on my invoice. While neither of these means I'm getting paid my full rate, both are relationship builders and both preserve my professional integrity. Good points, Joe.
Lowering my price to get a client’s project almost guarantees I’ll end up with a client who values my work only for its price. And that’s a client I don’t want.
Two options I’ve used (I’m sure there are more): Offer a selection of added services that make sense to me while greatly increasing the value to my client. Or, I might give that nonprofit, friend, start-up or beleaguered enterprise a discounted rate, but I tell them so up front and mark it clearly on my invoice. While neither of these means I’m getting paid my full rate, both are relationship builders and both preserve my professional integrity.

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