Cleverest Way to Get Your News Release Noticed
By Joe Ferry on Apr 3, 2008 in Editorial Services, Marketing Communications, Media Relations, Public Relations
Want the easiest way to get your news release noticed by editors and reporters?
Use one of the “est” words in your headline.
Oldest, newest, fastest, slowest, tallest, shortest, longest, fattest, skinniest, deepest, heaviest, lightest, thickest, thinest, smallest, largest, earliest, latest, messiest, neatest.
The “est” list goes on and one. First and last work pretty well, too.
Reporters and editors like to think in terms of extremes. They usually make for good stories. Use that to your advantage. Work one of those words into your next news release headline and I can practically guarantee you the easiest placement you’ve ever had.
Popularity: 100% [?]
On Apr 5, 2008, Rodger said:
This is great. As a former reporter, I never knew I thought in extremes, but it makes sense. I’ll try that next time I write a news release.