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	<title>Comments on: Become an Expert in Your Part of the World</title>
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	<description>All things related to public relations, marketing communications and editorial services.</description>
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		<title>By: Joe Ferry</title>
		<link>http://prprowess.com/become-an-expert-in-your-part-of-the-world/comment-page-1/#comment-12</link>
		<dc:creator>Joe Ferry</dc:creator>
		<pubDate>Mon, 25 Feb 2008 13:04:39 +0000</pubDate>
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		<description>Absolutely. Anyone can advertise a house -- or any product, for that matter - -for sale. But who are you more likely to buy from: the seller or the expert?  Back in the day it was enough to just stick a sign on the front lawn and sit back and wait for the buyer to outbid each other. With the market so much slower -- and more competitive-- you have to do something to distinguish yourself from the crowd.
My two Realtors are doing well. Both are in the high-end of the market. A bad day for them is selling a house for $3 million, not $6 million.</description>
		<content:encoded><![CDATA[<p>Absolutely. Anyone can advertise a house &#8212; or any product, for that matter &#8211; -for sale. But who are you more likely to buy from: the seller or the expert?  Back in the day it was enough to just stick a sign on the front lawn and sit back and wait for the buyer to outbid each other. With the market so much slower &#8212; and more competitive&#8211; you have to do something to distinguish yourself from the crowd.<br />
My two Realtors are doing well. Both are in the high-end of the market. A bad day for them is selling a house for $3 million, not $6 million.</p>
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		<title>By: Rodger</title>
		<link>http://prprowess.com/become-an-expert-in-your-part-of-the-world/comment-page-1/#comment-11</link>
		<dc:creator>Rodger</dc:creator>
		<pubDate>Mon, 25 Feb 2008 03:15:54 +0000</pubDate>
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		<description>Can we say the moral of the story is that information is king. And this is just another example of how our economy is more reliant on information....What happened to realtors who took your advice?

Okay, I&#039;m going to read Sth&#039;s piece too.</description>
		<content:encoded><![CDATA[<p>Can we say the moral of the story is that information is king. And this is just another example of how our economy is more reliant on information&#8230;.What happened to realtors who took your advice?</p>
<p>Okay, I&#8217;m going to read Sth&#8217;s piece too.</p>
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