Archive for February, 2008

So your company has hired a new hotshot sales person. Or landed a multi-million dollar contract. Or will have a grand opening or other special event.

How do you let the world – especially the media – know about it? The easiest, most efficient, and most cost-effective way, is with a press release.

A press release should contain news that is of interest to a number of readers, viewers, or listeners. It’s not a sales pitch and it’s not an advertisement. Media should not charge you to use a press release.

Many news stories that you see every day in the media were generated by a press release. Reporters and editors appreciate receiving well-written, well-prepared press releases. It makes their jobs a whole lot easier.

Here are nine important steps you can take to make sure you press release gets noticed.
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I’m glad you stopped by. 

Now that I’m a full-time, freelance public relations, marketing communications and editorial services professional, it seems only right that I join the ranks of those who feel it is their duty to offer opinions and insights and share tips with the rest of the world. Plus, my computer/Internet/web design/blog guru  - my son Mike (ferdog.com) — says I’m showing my age if I don’t take advantage of this medium. 
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